Perplexed over pricing
your property?
Correctly pricing your property can be perplexing.

But pricing is critical
to achieving
a successful sale.

(We know! We do it
every day!)
Ask your own question or let us know what's on your mind.
 

2) How Do I Overcome A Sluggish Market To Sell
My House?

When a house is stuck in seller's limbo, one way to jump-start the sale is to offer a mortgage subsidy. While the amount of money involved is less than a price reduction, the bottom line is often more attractive to buyers.

  • Here's how it works:
  • The seller offers a fixed dollar amount per month in cash to buy down the mortgage payment. The subsidy could be less for the second year, and even smaller -- if it is continued at all -- for the third year. The total amount of the subsidy would be placed in an escrow account at settlement.

  • For example:
  • A $200 per month subsidy would cost the seller a total of $2,400 the first year. Reducing the buyer's payment by $150 per month the second year would cost an additional $1,800 for a total expenditure of $4,200, considerably less than a $10,000 price reduction, but more likely to attract attention in a slow market.

We'll be happy to consult with you on other ways to showcase your house. Call or e-mail us or click on "Ask Your Own Question" to the left for answers to your home-selling questions.